Was this really in 69?
The billboard was right across from the big Times Square US Armed Forces Recruiting station. You can see it from this angle
Yes. From Wikipedia:
"Happy Xmas (War Is Over)" was the culmination of more than two years of peace activism undertaken by John Lennon and Yoko Ono that began with the bed-ins they convened in March and May 1969, the first of which took place during their honeymoon. The song's direct antecedent was an international multimedia campaign launched by the couple in December 1969 – at the height of the counterculture movement and its protests against America's involvement in the Vietnam War – that primarily consisted of renting billboard space in 12 major cities around the world for the display of black-and-white posters that declared "WAR IS OVER! If You Want It – Happy Christmas from John & Yoko".
I don't know if it counts as slacktivism if the first step of the plan is to write dozens of globally-revered songs and earn millions of dollars.
This. John Lennon was a hypocritical cheater, wife beater, and deadbeat dad.
Huh. I did not know that slacktivism predated the internet.
Every Lennon thread.
They were perfect for each other.
Not sure which mental institute you live in but in my country that shit doesnt happen.
I love that I was down voted for saying this, but you got up votes for validating it. Such is Reddit.