Not on a Tuesday though.
Yes, Bic has contracted a user named u/ShitInMyCunt-2dollar to be a spokesperson and do guerrilla marketing for their outfit.
It was originally Bich. But they dropped the H because they figured English speakers would pronounce it as "bitch" (it's a French company)
That's quite a lot of lighters! Why can I never find one when needed? I knew they were actively hiding!
I've tried therapy but nothing seems to really help.
Edit: No props for the u/5pl1t1nf1n1t1v3?
I bet over half of them go missing in the pockets of smokers immediately. And another quarter are just lost in a warehouse where somebody left them on accident.
They should make them pink and have a bunch of my wife's little pubes stuck in them and then leave them all in my shower.
They are hiding with the socks that always disappear from the dryer.