Swedish brewery names beer 'F*** you I'm Millwall' in tribute to man who fought London Bridge attackers

Swedish brewery names beer 'F*** you I'm Millwall' in tribute to man who fought London Bridge attackers
Swedish brewery names beer 'F*** you I'm Millwall' in tribute to man who fought London Bridge att...

“When I read it I thought ‘that’s amazing, that really is something special’ so I spoke to the other guys at the brewery and we thought we could stick some money into the Just Giving campaign but that it would be more fun to tell the world about it.

“It just feels like it’s one of those stories you want to tell people about because it’s amazing – and it’s also a great name for a beer.

“The reaction and feedback we’ve had has been so overwhelming so we are looking at getting the beer over to the UK as soon as possible.”

All the profits from sales of the beer will go towards Larner’s Just Giving page

For the cynical people who aren't bothering to actually read the article. Note the "All the profits" line.

They have to make the cost of crafting the beer and shipping it out. We can't expect them to lose money on this. Then whatever profit goes to the Just Giving charity.

Sounds like a great thing to me.

Millwall-Fan: With his powers of hooliganism, he always saves the day.

"WHERE ARE YOU?"

"Here."

Yes, that's what profit means. You can recieve money without making a profit. Once your money made exceeds your money spent, you're making a profit.

it was out of order

That's the most British response to knife-wielding fanatics that I've ever heard.

From another article: "Despite his injuries, he said he followed them outside.

“It wasn’t until I was in a police car,” said Mr Larner, “That I realised I was in a bad way. I’d been sliced up all over.”

“I didn’t think of my safety at the time,” he added. “I’d had four or five pints — nothing major.

“I can handle myself. But I was out with an old person and it was out of order.”

This is the kind of thorough explanation I come to Reddit for.

You didn't know the difference between revenue and profit?

This is incredible. I honestly think this guy might be the closest thing we have to a superhero. He selflessly fights three armed men, getting himself gravely injured in the process, and probably saving a couple of people's lives.

The entire story is just so romantic. He's a father of one, he loves football, he likes having a beer at the pub. The ultimate everyman. Not only does he face the three men alone, not only does he yell a catchphrase about his football team, but he returns 24 hours later to finish his beer. The guy's a legend.

There's even this perfect "he did it" picture where he has a mix of exhaustion and contentment on his face, and a subsequent picture where he's laughing, despite having been stabbed 8 times and despite being all beat up.

What a guy.

This is incredible. I honestly think this guy might be the closest thing we have to a superhero. He selflessly fights three armed men, getting himself gravely injured in the process, and probably saving a couple of people's lives.

The entire story is just so romantic. He's a father of one, he loves football, he likes having a beer at the pub. The ultimate everyman. Not only does he face the three men alone, not only does he yell a catchphrase about his football team, but he returns 24 hours later to finish his beer. The guy's a legend.

There's even , and a subsequent picture where he's laughing, despite having been stabbed 8 times and despite being all beat up.

What a guy.

Next thing you'll tell me that gross and net are different.

If anyone is interested, Frequency Beer Works was started by Anders Fridén, the singer of the melodic death metal band In Flames.

From the brewery's homepage:

We were humbled and impressed to read about Millwall supporter Roy Larner, who single-handedly stepped in against the terrorists in London, shouting “Fxxk You, I’m Millwall!”, saving countless lives by drawing the attention of the attackers, giving others the possibility to run to safety. We salute him, and have made a special edition of our bitter available in his honour. A portion of the proceedings will be donated to the fund started in his name.

http://www.frequencybw.com/2017/06/13/we-salute-roy-larner/

The Millwall fight song is really: 'No one likes us. We don't care.'

This story can't get better.

edit: it's their bloody fight song. I was wrong about the not-getting-better bit.

Just wanna say, my hometown (Bristol) and Millwall have a pretty big rivalry over football. We stole their club sign some 20 years ago and gave it back in honour of this man.

The only way the story could get any better is if he's welcomed onto the pitch at Millwall's first game next season and given a lifetime seat in the stands. The entire Den would go bonkers.

Thrillwall.

I love this story and that guy is badass.

When trying to think what the American equivalent would be, I just keep picturing 4 or 5 overweight, middle aged guys with mustaches beating on a jihadist with sausages while chanting "Da bears, Da bears".

Mop

Ice cream cone

Napkin

EDIT: Did I win?

No I don't work at Cold Stone cleaning floors. These were names my 3 year old came up to name a bunny I found in my yard many years ago.

“I’d had four or five pints — nothing major.

I guess the +1 STR bonus from beer stacks

Millwall FC fans are well known for having a large hooligan demographic who like to fight with opposing teams fans. By yelling this he's basically saying "Fuck you I'm not afraid to fight I'm a Millwall fan".

To be fair if I was a patron at that bar I'd probably be more scared of the Millwall fan than the terrorists. Plus a Millwall hooligan is probably as useful in a fight as 10 regular people. (or 20 Arsenal fans)

If there's one thing I leaned from Freakazoid, it's that you always ask for a part of the gross, not the net

Pretty sure Raiders fans are more heavily armed than any would-be jihadists

Like Newman's Own they need to pay their employees and buy the jars and make the product but all the actual profits after that go to charity. Something like 450 million so far. That's the way you leave an amazing legacy.

Fuck you I'm Millwall

All Hail The Lion Of London Bridge!

This hasn't happened yet? Dude should get a throne in the stadium.

Millwall, Millwall, you're all really dreadful, and your girlfriends are unfulfilled and alienated

Everything's coming up Millwall

Next on his list , World Cup 2018 and 5k Russian hooligans

"F*** you I'm Millwall" is still not a meme.

i took it as "you think you're a scary baddy terrorist but i don't think you realize you're fucking with a millwall fan and well, we're batshit insane.HAIYAH!"

Sorry I must be out of the loop. What is Millwall? I went in thinking it was the guy's name but now it's obvious it's not his name.

Edit: Football team. Thanks! I don't get why one would say that but thanks for the information anyway. Brave dude.

The jihadists were chanting/yelling "Islam" to show their devotion to their cause - he was countering Islam with football.

“They had these long knives and started shouting about Allah. Then it was, ‘Islam, Islam, Islam.’

“Like an idiot I shouted back at them. I thought, ‘I need to take the piss out of these bastards.’ I took a few steps towards them and said, ‘Fuck you, I’m Millwall.’ So they started attacking me.”

I'd drink Mop.

This guy reminds me of Scotlands' own "Super Hero" mr John Smeaton. Or "Smeato".

He was famously credited with the following during the hilariously botched Glasgow Airport terrorist suicide. Sorry, attack.

It was reported that Smeaton shouted "fuckin' mon, then" and aimed a kick in the testicles at Kafeel Ahmed, who later died from his 90% burns following the attack.

A true Glaswegian.

May the beer fill us with the spirit and courage of this beautiful bastard.

It beats "Fat Granny Shagger" by a mile. Or a few kilometers. Or several hundred Smoot.

I was shocked nobody had his back. Really wish things had been different and other people stood with him.

I think they do understand but the guy took on armed terrorists with his fists. It's classic football behaviour and hilarious that he shouted fuck you im millwall while doing it and he deserves his recognition

Oh shit, that's really cool. Clayman was big for me in high school.

I'm going to assume you're naming objects you're looking at and say you're replying from a coldstone creamery where the floors are being cleaned

Just add beer descriptors and you're good.

Hoppy Mop/Hop Mop

Ice Cream Cone Nitro Cream Stout

Napkin Flemish Sour

I wouldn't even look twice at those... except to order them :X

I'm on board with it. We talk about extremist attacks with their own language that doesn't relate to everyday situations.

"We will not bow to monstrous terrorist attacks."

That's the voice of politics, and if you've moved politicians to speak then from a certain frame of mind you've succeeded.

"He was a fucking prat and he was bang out of order."

That's the condemnation of your peers. They aren't terrorists, they're murderers. And not even ones with the class or talent to distinguish victims.

A Child Porn Actor? That's terrible!

Arsenal fans in a fight

Hahahahaha

Didn't he kick him so hard that he ended up hurting his foot in the process? That's probably the most badass way to hurt your foot.

"Yeah, I tore this ligament kicking a fucking terrorist in the balls"

There's also:

"Millwall, Millwall, you're really dreadful. All your girlfriends are unfulfilled and alienated!"

RIP Todd Beamer, a true hero.

For those unaware on 9/11 he helped lead the uprising against the hijackers of United 93. "Let's roll!" was the last thing he was heard saying over the phone right before he and others charged the cockpit.

Don't hear his name mentioned often enough but around the parts of Wheaton, Illinois he is a legend.

"spu·tum

ˈspyo͞odəm/

noun

a mixture of saliva and mucus coughed up from the respiratory tract, typically as a result of infection or other disease and often examined microscopically to aid medical diagnosis."

TIL

Nah, the American equivalent would be "Let's Roll!".

I completely forgot about that part of my childhood by I fucking loved freakazoid

I don't understand the UK at all.

Season finished at the end of May. Gotta wait until August.

Here's some source: http://www.bristolpost.co.uk/news/bristol-news/bristol-city-fans-return-trophy-96873 USE AN ADBLOCKER!

Is it called

F*** you I’m Millwall

or

Fuck you I’m Millwall

When trying to think what the American equivalent would be,

That'd be Todd Beamer. Aka "Let's roll".

Love this!

That's very good, really. But nobody is going to honor this guy that fought them with an skateboard and actually died defending a woman??? http://www.telegraph.co.uk/news/2017/06/07/skateboard-hero-ignacio-echeverria-confirmed-dead-lond...

He was posthumously awarded the Grand Cross of the Order of Civil Merit by the Spanish Government - the highest honour for civilians.

I have a serious question here: what isn't a good name for a beer? Like, give me one bad name for a beer that isn't just a graphic obscenity or something viscerally disgusting.

In England it's 'Oi, mate'.

Neither. It's "F**k you, I'm Millwall". You can check it here

https://www.youtube.com/watch?v=-scs_yF59YE

He's a Millwall fan, alcohol increases his attack.

I wouldn't even flip my lid if it was half the profits or more going to charity. It's more effort than some people think, but even more props to the company for doing this.

It's more to me where the money is going. Some breast cancer awareness donations on products were nominal and/or just going toward free examinations that weren't going to run out of funds for quite sometime. I'd rather see research dollars in those instances.

If a company makes less than 50% profit on a product and the donation is to something really helpful.... I couldn't care less, especially if those profits make a sustainable business model that continues and grows the donations for needed charities. These things can go hand-in-hand, it's just shitty when some want the advertising tag.

I really want to believe this narrative. That the man was such a hooligan that he saw a fight and immediately jumped in thinking he was unaware he was fighting terrorists and just thought fans of another team.

WELCOME THRILLWA

You can take the Raiders out of Oakland, but not the fans...cause they're on parole.

Everything's coming up Millwall

There are a lot of heroes that lived and died that day. Celebrating the fight of one hero does not take away or disrespect any of the others.

Natural Ice

You know shits about to go down if you hear someone start a sentence to another person with 'Aye, mate' Although that could just be in N.Ireland

You have become addicted to Beer.

God, that's fucking awesome. In the truest sense of the word awesome.

Which one of you bitches wants to dance?

A lot of people don't.

Source: I'm a CPA

It's a football club. Millwall fans are known for their violence and hooliganism, and they're quite proud of it.

In other words, Reddit and this brewery really don't understand what he meant by that.

If they come in a box set, they should label it "Four or five pints (nothing much)".

To find some terrorists to beat the shit out of obviously. Dude was probably on patrol or something.

Not since they're moving out of Oakland.

The fuck is a smoot?

He didn't set the bar. He destroyed the bar.

He wins every bar (pub, I suppose) pissing contest. He'll just sit and wait quietly while everyone exchanges stories about retooling a transmission or how many beers they can drink.

Then he just clears his throat and says "fuckin' mon, then".

Yea I'm with you but where it took place is the reason I think:

I think about myself at a bar (from the states, using the vernacular) since they only had knives the moment they started shouting it would've been a pile on of fists, teeth, bats and bar stools literally murdering them. However, this was in a super touristy area (I think) so this was no dive bar full of hooligans... I guess I understand weekenders and tourists not wanting to be stabbed....

Currently eating one of dat bois pizzas rn

aka: lungbutter!

So appropriate that this beer is an English bitter.

Wait. That hasn't happened? How? Wut?

Like this has to be the most positive press that MilWall will ever receive. They can even have him lead chants and shit.

It's like printing money.

I call that breaking even. It's a great term, I just thought of it.

Link

Just joking. It's a line from Black Books:

Edit: fixed link. Other clip didn't include the line.

Jesus it's gonna be a shit show if the Russian Authorities don't recognize thier country has a problem with Hooliganism. Oh but the US is to unstable and to big to have a world cup in.........

Persons gotta eat

Mayonnaise ale

Yeah, London Bridge is suuuper touristy, most commuters take a long way round on purpose, no idea why a Milwall fan all buzzed up would choose to go there.

Upvote for using proper Smoot units of measure.

Stale Mop Water

USE AN ADBLOCKER!

Ah 'local news' websites, not even once. Especially on a mobile device.

Mneh it's related.

"Smeato" was also credited with dragging another guy to safety. THAT guy apparently kicked one of the "terrorists" (morons) so hard he broke his own leg in the process.

-During the incident Smeaton also helped drag Michael Kerr to safety after Kerr had been left lying with a broken leg beside the burning jeep after kicking Ahmed.

The thing is. In Scotland, Glasgow in particular, this whole event is viewed as a hilarious and calamitous joke.

Realistically, two FUCKING IDIOTS drove their Jeep into a crash proof bollard suffering a self induced moderate car crash. They then set themselves on fire with the most hilariously cartoonish "bomb" they could muster up before being kicked in the balls and having the shit beaten out of them. One burned to death and the other fucking moron got battered then jailed for 32 years in a prison where lets just say he won't be popular.

The only injured civilian did it kicking this fuckwit so hard he BROKE HIS OWN leg.

Best part? One was a fucking doctor?!?!?

This is the kind of thorough explanation I come to Reddit for.

Mop water is frothy, perfect for beer. Ice Cream Cone has to already exist, I swear to god. Napkin is best drunk neat.

US... unstable? Who's saying that?

Fuckin clayman is still a big deal to me and im damn near 32 years old. That shit doesnt get old.

seriously, In Flames and As I Lay Dying introduced me to metal. \m/

I was pretty young when i was introduced to them but In Flames is near and dear to my heart.